Mission
To strengthen families and promote the well-being of children through parent education and support.

Vision
So that all children are nurtured by loving, skilled parents.

Beliefs
Parenting is the most important and challenging job there is.
Parents are their children's first and most important teachers.
All families should have access to parenting education and support services.

Values
We treat each individual with respect and dignity.
We have the knowledge, expertise, and skills to achieve excellence in our work.
We demonstrate honesty and integrity in everything we do.
We achieve success through effective communication and clearly understood goals and expectations.
We fulfill our commitments through action.